PRESS RELEASES
FOR IMMEDIATE RELEASE
THIN AIR BRANDS LAUNCHES NEW RANGE OF PAW PATROL, BARBIE & MONSTER JAM LICENSED TOYS
PARKER, CO – May 27, 2025 – Thin Air Brands, a leading innovator in children’s toys, announced today a new strategic distribution agreement with AMAV Enterprises, one of the most respected names in global toy manufacturing. The partnership brings some of the world’s most iconic licensed properties—including Paw Patrol, Barbie, and Monster Jam—into Thin Air’s growing portfolio, with a debut set for the ASTRA Marketplace & Academy Show on June 1st.
“We are excited and honored to bring some of the hottest licensed toys to North America,” said Mike Searls, President and Founder of Thin Air Brands. “It is an honor to work with a 60-year-old company like AMAV to make it all possible. The ASTRA Show will be a perfect venue to launch such iconic properties in the toy aisle.”
This partnership marks a major step forward in Thin Air Brands’ commitment to delivering high-quality, in-demand toys to both specialty retailers and national chains. The licensed line will include a mix of creative activity kits, imaginative play sets, and hands-on fun—all designed to capture the magic of the beloved franchises kids know and love.
The new products will be on full display in Thin Air Brands’ booth at the ASTRA Show in San Antonio, where retailers will get a first look and exclusive access to early orders.
About Thin Air Brands
Based in Parker, Colorado, Thin Air Brands is a toy company focused on designing, marketing, and distributing innovative toys that inspire creativity, education, and active play. With a growing portfolio of original and licensed products, Thin Air is a trusted name with retailers and consumers across North America.
About AMAV Enterprises
With a 60-year history AMAV is an internationally recognized toy manufacturer, known for its quality, creativity, and longstanding success in licensed and original toys.
Press Contact:
Mike Searls
President & Founder
Thin Air Brands
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